THE EARTHFIRE MANIFESTO

I never wanted to fit in… not in life, not in art, and definitely not in fashion. 
Earthfire is what happens when you stop asking for permission. 
I don’t follow trends, I don’t answer to the algorithm, and I don’t design for the men’s or women’s section — I design for people who know what they like. I make what I want, how I want, because it looks incredible to me… and because jewellery should be a mirror of your spirit, not a barcode for your demographic. 

I don’t believe in labels. I don’t believe in catering to the lowest common denominator.
And I sure as hell don’t believe in fast fashion telling us who to be.
The way trends are dictated from the top down… by corporations and ad engines… is a quiet kind of control. It crushes individuality, and it’s toxic to small makers trying to create something original. 

Earthfire is for those who were never meant to blend in.

• I believe style should feel like you, not like everyone else.

• I reject the fake prestige of designer junk pumped out for profit by corporate overlords.

• I work only with real materials: precious metals, natural stones, and lab-created gems that hold up to scrutiny. 

• I stand for quality over quantity. 

• Lab gems are a powerful part of Earthfire. They align with my high-tech, cyberpunk workflow. They’re durable, precise, and often more vibrant than their natural counterparts… all without the elitist price tag. They open up wild design possibilities. They make luxury more accessible. They’re not a compromise… they’re an evolution. 

• I don’t require everyone to like my style. But I hope it resonates, and that it inspires you to find your style… not the one you’re told to like. 

• Jewellery is self-expression. It’s personal. It should make you feel seen. 

• I think a lot of people wear safe, minimalist pieces because they’ve been trained to stay small. To blend in. I want to help you take up space.

• If you want fast and forgettable, Earthfire might not be for you. If you want something you’ll feel connected to… welcome. 

This is Earthfire.
 
Rebellion looks good on you.